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原宿のラブレター · A HARAJUKU LOVE LETTER

Made with small hands
and a big heart.

We started in a room above a bookshop in Harajuku. Fourteen years later, everything you see on this site was still touched by six pairs of hands.

Hi, love ♡

Choker Tokyo began on a rainy Tuesday in March 2012. One tiny room on the first floor of a bookshop in Harajuku. One cutting table. One bolt of Lyon velvet we’d carried back in our luggage. And one girl — our founder, Amélie — who had just quit a job at Dior to work at it alone.

By Friday, her first piece — a single ribbon of velvet on an antique brass claw — was on the neck of a stranger at a cafe in Omotesandō. She didn’t know it yet, but Choker Tokyo had a customer.

Fourteen years later, every piece we make still begins at that same cutting table. Nothing is made at scale. Nothing is made in a factory. Nothing leaves our hands without a hand-written note tucked into the box.

We call what we do “slow sweetness.” Pieces that take a week to make and a lifetime to wear. Pieces that feel less like accessories and more like little love letters you can clasp to your neck.

Thank you for being here. Thank you for caring about the details. We’ll never take it for granted.

— with love, the Choker Tokyo team ♡

A diary in five entries

2012April · Harajuku

A tiny room above a bookshop ♡

Amélie opens a private atelier in the 2e floor of a Harajuku storefront. The first piece — a single ribbon of Lyon velvet — sells the same afternoon to a stranger at a cafe.

2015Paris

The Obsidienne is born ✧

Our signature sculpted collar in sterling and Mexican obsidian appears in AnOther and gets archived at Paris’ Palais Galliera. Suddenly, we have a waitlist.

2019New York

Crosby Street opens its doors

A second salon — by appointment only — opens on Crosby Street. Bespoke consultations triple in a season. We start writing even longer love letters.

2022Tokyo

La Chambre Rouge ♡

Our most private commission series. Ten pieces a year, each with a paper dossier of sketches and a signed numeric plaque. Waitlist only.

2026Digital

choker.io — hi, internet ✿

After fourteen years of paper catalogues, the Maison opens its digital salon. Same hands. Same small batches. Same love notes.

Six pairs of hands, one piece

Every choker touches six people before it touches your neck.

01

Pattern ♡

We draft the neckline on paper to within a millimeter of the wearer. Measure twice, cut once.

02

Cut ✧

Velvet is hand-cut with a bone blade against the pile — a technique from 19th century couture.

03

Stitch ✿

Silk thread, 14 stitches per centimetre. The inside is as sweet as the outside.

04

Forge ☆

Hardware is cast by our partner atelier — recycled 14k rose gold and 925 silver, nothing else.

05

Seat ✦

Stones are seated by hand — no adhesive, only claw and pressure. Obsidian, onyx, black spinel.

06

Sign ♡

A numbered plaque hand-stamped, sewn in, and a hand-written note tucked in the box with love.

Small batches
by conviction

100%Recycled silver + gold
♡ assayed in Paris
28Pieces per collection
♡ no dead stock, ever
0%Synthetic velvet
♡ only Lyon silk
14yrRepair-for-life
♡ on every signed piece